If you are in a fairly rural area or there aren't many tanning salons around then congratulations, you won't need to pay for much advertising. The downfall to this is if there is a customer problem, everyone will know about it. All the more reason to keep your customer service top notch! As you probably know it costs a lot less to keep a customer than to find a new one!

For metropolitan areas or salons with more tanning competition, there are a variety of ways to advertise your salon:

1. Yellow Pages

2. Website

3. Local magazines and paper

4. Radio and Tv promotion

5. Customer appreciation (punchcards, etc.)

6. Billboards

Above all, word-of-mouth will be the top contributor to your business. Make sure it is the kind of talk you'd like to hear about your salon. You will do this by exceptional cleanliness, customer service and equipment quality. The little things you do for your tanning customer count - put a breath mint on each bed, keep deodorant handy and put a comment box in the waiting area.

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